Fig. 01 · Systems of influence
Strategic communicationsfor the firms shapingmodern finance.
Senior in-house communications leadership embedded with your team, retained by the month, accountable to the principal.
Twenty-plus years experience across newsrooms, communications agencies,
and traditional and digital asset finance.
Trusted by
About
The senior voice in the room without the org chart.
Gorman Strategies is the independent practice of Ryan Gorman , a leading communications consultant who has held senior roles inside financial and fintech firms from startup to growth stage, serving as trusted counsel to founders and CEOs across capital markets, fintech and digital assets.
Most firms at a certain stage don't need an agency or a full-time CCO. They need a single, senior operator who can sit at the leadership table, own the narrative, pick up the phone to a tier-one reporter, and leave when the moment is handled.
Finance, newsrooms, strategy
Local media relationships across each
Sectors of deep coverage
At your leadership table
The Model
Three ways
we work.
Most engagements begin as one and evolve into another as the firm grows and the cadence settles.
01
Project
A launch, a raise, a transition, a single quarter. Defined scope, fixed fee.
02
Embedded
Two to four days a month, on retainer. Your name on the door, my number on speed dial.
03
On-call
Standing counsel for the board, the CEO, or the moment that walks in on a Friday afternoon.
Practice
Seven areas
of focus.
Scoped to the moment , a launch, a raise, a transition, or an ongoing program of record.
01
Executive counsel
+A seat at the executive table , joining staff meetings, board prep and earnings cycles as your senior communications voice, without the cost of a full-time hire.
02
Messaging & narrative
+Positioning, messaging architecture and the through-line that connects investor decks, press interviews, hiring pages and earnings remarks.
03
Media relations
+Direct, senior-level relationships with the journalists and editors shaping coverage in finance, technology and policy.
04
Investor & analyst comms
+IR programs, capital-raise narratives and analyst-day preparation for asset managers, funds and growth-stage companies.
05
Crisis & reputation
+Quiet, surgical counsel in moments that matter , regulatory inquiries, leadership transitions, litigation and market events.
06
Thought leadership
+Bylines, keynote placement and the long-form content that establishes principals as definitive voices in their category.
07
Conference & public speaking
+Keynote and panel placement at industry-defining events, from Consensus to Token2049 and traditional finance summits. Coaching, preparation and the relationships that turn a principal into a sought-after voice on stage.
Sectors
Deep, current relationships across the verticals where reputation and regulation intersect.
01Asset management+
Positioning for fund launches, AUM growth campaigns, manager-led thought leadership and the investor communications that turn performance into inflows. Work designed to compound credibility with allocators, consultants and the financial press that shapes their shortlists.
02Hedge funds+
Discreet counsel for managers who would rather not be in the news, and sharp execution for those who should be. Strategy seeding, capital introduction narratives, key-person profiles and the careful handling of performance, redemptions and AUM milestones.
03Fintech+
Category creation, user growth storytelling and the regulatory narrative that keeps the door open. Translating product roadmaps and unit economics into language that resonates with customers, partners, regulators and the next round of investors.
04Digital assets & Web3+
Token launches, protocol upgrades and TVL milestones treated with the seriousness institutional audiences expect. Bridging crypto-native communities and traditional finance press without diluting either, and standing up credible narratives when the cycle turns.
05Exchanges/Trading platforms+
Listings, market-structure debates, outages and the long arc of regulatory engagement. Positioning the venue as essential infrastructure to issuers, members and policymakers, while protecting trust on the days when volume, uptime or headlines are tested.
06Market makers+
Plain-language explanations of a business that is usually misunderstood. Counterparty trust, exchange relationships and regulator-facing narrative for firms whose competitive edge depends on being known by the right people and overlooked by the wrong ones.
Selected work
Six moments,
six outcomes.
Engagements are confidential by default. Names withheld; specifics on request under NDA.
01
A global crisis, quietly contained.
+MomentA tier-1 exchange founder became the subject of a major crisis. A former co-founder , innocent of any wrongdoing , faced immediate reputational damage by association.
ResultEngaged dozens of outlets globally to contain the narrative; coverage was limited to a small handful of trusted reporters and was uniformly positive. Disciplined silence everywhere else.
02
A new decentralized exchange, taken global.
+MomentSupport the global launch of a new decentralized exchange , build the brand and generate sustained relevant coverage from a standing start.
Result140+ placements in under a year across broadcast, print and digital. Helped establish the firm as the fastest-growing DEX in its category and the most liquid venue on its underlying chain.
03
From new issuer to household name.
+MomentLaunch a digital asset fund manager and build the brand from scratch , across retail investors, family offices, pensions and endowments.
Result600+ placements in two years across print, digital and broadcast (CNBC, Bloomberg TV, Fox Business, Yahoo Finance). Cemented as one of the most-recognized digital-asset managers in the US.
04
An institutional brand, built from zero.
+MomentSupport the launch of a crypto prime broker and build the brand from scratch , aligned with institutional traders and sophisticated markets participants.
Result400+ placements in a single year, plus speaking slots at industry conferences around the world. Established the firm among the most-respected names in institutional digital assets.
05
A global platform, landed in the US.
+MomentSupport a major international trading platform's expansion into the United States , building the US leadership profile through to the launch of US equities trading.
Result200+ placements for the US managing director in just nine months across broadcast, print and digital. Helped establish the platform as one of the most-recognized crypto-asset trading venues in the US.
06
A new fund, established voices.
+MomentLaunch a digital asset hedge fund, build the brand from scratch, and align the founders with the broader market and macro discussions journalists were already having.
Result220+ placements in one year across broadcast, print and digital , WSJ, Bloomberg, CNBC, Fox Business, Fortune, Nikkei , plus dozens of conference speaking slots. Recognized as one of the most-respected crypto asset managers in the world.
07
A small fund, a tier-one footprint.
+MomentLaunch a crypto hedge fund and establish the founder as a credible voice on markets and trends, from a standing start with no prior media profile.
Result90+ placements in under a year , Bloomberg, CNBC, NYT, Business Insider, Forbes , plus speaking slots at industry conferences globally. Established the fund among the recognized names in its category.
Contact
Let's talk
quietly.
One short note is enough. No form, no funnel , your message lands directly in my inbox and stays confidential.
Replies typically within one business day.